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Channel: Fourth and 140 » social media and sports
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Twitter Battles Between Athletes Only Push Fans Further Away

Using Twitter and other social channels to battle is the ultimate #FAIL for athletes. We really need the NFL lockout to end this weekend. Football fans are looking at their calendars and counting the...

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New NCAA Training Regimen: Social Media 101

The NCAA and its member schools are missing an ideal opportunity to teach student-athletes the right way to use social media. Banning its use is not the answer. The governing body of the nation’s...

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Turn Foursquare Check-ins Into Something Tangible for Sports Fans

Sports teams and stadiums have the power to turn lame Foursquare check-ins into something valuable for fans. How do you make location-based services (LBS) real for the average sports fan? Free stuff...

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The NCAA Needs Social Media Guidelines

The NCAA needs to be clearer with its member schools on how to monitor social media activity of student-athletes. How can you punish someone for doing something that’s not against the rules? Just ask...

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Coming Soon to Twitter: A Social Media Sideline Reporter

The Phoenix Suns are hiring a social media sideline reporter. Here are 5 job qualifications the team most likely won't consider (but should). Someone in the Phoenix Suns’ front office understands...

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World Series Caps A Social Year For Major League Baseball

MLB Fan Cave helped generate new fan engagement in a sport that's seen dwindling attendance the past three seasons. It seems odd to talk about fan engagement at the end of the sports season. The...

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Five Offseason Twitter Activities for Major League Baseball Players

Twitter doesn't take a break in the offseason, and neither should Major League Baseball's top tweeting players. As early as tonight, the 2011 Major League Baseball season will be in the books. And as...

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Stephen Cleary Takes His Case for a Sports Management Internship to Twitter

University of Ulster Masters student Stephen Cleary wants your help getting an internship in the sports industry. Sometimes all it takes is a little push. I needed an outlet to write about two topics...

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Being A Fan Has Limits

Marcus Grant did not deserve the treatment he received from so-called fans on Twitter following his decision to leave the Iowa Hawkeye football program. (Image credit: The Cedar Rapids Gazette) Twitter...

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Four Fan-Friendly Ideas for Making the Super Bowl More Social (and Fun)

If you can't watch the Super Bowl with the people you want, social media can help. Super Bowl. The game doesn’t need an introduction or added fanfare. It’s called “The Big Game” for a reason. We eat...

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